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History of Pepsi-Cola by Maya Ali is a document available to read on EtoBox.

Pepsi was first created in 1898 and sold in pharmacies. It grew in popularity throughout the early 1900s due to advertising campaigns. During the Great Depression, Pepsi gained market share over Coke by offering more product for the same nickel price. In the 1940s, Pepsi hired an all-black sales team to specifically target African American customers, which significantly boosted its market share, though this also caused some controversy internally and with bottlers. Pepsi has since utilized various marketing

Author

Maya Ali

Language

EN