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Examining The Change in Brands by nguyenthengocnam1502 is a document available to read on EtoBox.

This research examines how brands altered their marketing communication strategies in response to the COVID-19 pandemic, focusing on crisis communication from an external perspective. Through interviews and social media analysis, the study identifies key themes such as the importance of consumer orientation and the need for diversified communication channels, revealing discrepancies between desired strategies and actual implementations. The findings suggest that effective crisis communication must consider

Author

nguyenthengocnam1502

Language

EN