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Marketing Metrics for Strategic Management by huikiilo is a document available to read on EtoBox.
What is Marketing Metrics for Strategic Management about?
This technical report discusses key metrics for tactical, strategic, and digital marketing management. It was published in April 2015 with 0 citations and over 1,500 reads. The single author, Carlos Gabriel Contreras Serrano from SINNETIC, has published 11 documents and is working on a related project predicting market share through structural covariance analysis of consumer psychometric variables.
- Author
- huikiilo
- Language
- EN