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What is Cultural Globalization and Semiotics Analysis about?
This document discusses cultural globalization from a critical semiotic perspective. It argues that cultural globalization constitutes a spectral semiotic economy and spectral ideology based on constant flows of images and ideologies across borders through mediascapes and ideoscapes. Globalization materializes as a social hauntology, with global citizens constantly retracing the meaning of signs of globalization that crystallize as translocally flowing scapes. The paper examines this perspective through exa
- Author
- Jana Assa
- Language
- EN