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RUNNING LEAN : iterate from plan a to a plan that works by Ash Maurya is a business book available to read on EtoBox.

What is RUNNING LEAN : iterate from plan a to a plan that works about?

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the developm

Who reads RUNNING LEAN : iterate from plan a to a plan that works?

Author

Ash Maurya

Publisher

O'Reilly Media, Incorporated

Published

2022

Language

EN

ISBN

9781098108779

Category

business

Subjects

Business, Management

Rating

4.05 / 5 (6,847 ratings)

Updated

2026-03-14