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Understanding Integrated Marketing Communications by teklayabrhaley is a document available to read on EtoBox.
What is Understanding Integrated Marketing Communications about?
Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing communication disciplines to deliver a consistent message and build strong customer relationships. The importance of IMC has grown due to changes in consumer behavior, media fragmentation, and the rise of digital marketing, prompting marketers to adopt more coordinated communication strategies. Effective IMC requires a thorough planning process to identify target audiences, set communication objectives, and uti
- Author
- teklayabrhaley
- Language
- EN