About this document
Coke vs Pepsi: Indian Market Strategies by prakashr_mba is a document available to read on EtoBox.
Coke and Pepsi have engaged in intense advertising and marketing rivalry in India known as the "cola wars". Initially, Pepsi targeted youth through advertisements featuring celebrities while Coke focused on Indian culture. Both companies spied on each other and poached employees. Their advertisements often directly referenced and parodied each other
- Author
- prakashr_mba
- Language
- EN