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What is Clothing Choices of Sorority Women about?
This qualitative study investigates the decision-making factors affecting clothing choices among millennial sorority women at Auburn University, utilizing clothing journals and focus group interviews. The findings highlight the influence of social identity and group norms on clothing choices, revealing that sorority members conform to specific dress codes based on their social environment. The research underscores the significance of social identity theory in understanding consumer behavior within this demo
- Author
- shibin.htb
- Language
- EN