Can I read Brand Tuned: The new rules of branding, strategy and intellectual property on EtoBox?

Brand Tuned: The new rules of branding, strategy and intellectual property by Shireen Smith is a nonfiction available to read on EtoBox.

What is Brand Tuned: The new rules of branding, strategy and intellectual property about?

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: •      define your brand to drive the business forward and help it stand out •      know what brand promise will attract your ideal client •      pick a name that will put you “front of mind” •      ensure that the design elements you choose are distinctive and ‘ownable’ •      train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the st

Who reads Brand Tuned: The new rules of branding, strategy and intellectual property?

Author

Shireen Smith

Publisher

Practical Inspiration Publishing

Published

2021

Language

EN

ISBN

9781788602686

Category

nonfiction