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What is Effects of Green Marketing on Performance about?

This document discusses the effects of green marketing strategy on firm performance. It proposes a conceptual model linking green product, green price, green promotion, and green distribution to firm performance. The conclusion is that these four aspects of green marketing mix have a positive effect on firm performance when implemented as part of a marketing strategy. The document provides details on each of the four factors, explaining how green products, pricing, promotion, and distribution can be impleme

Author

JessicaCasasiempre

Language

EN