About this document
International Marketing Concepts Overview by James Manning is a document available to read on EtoBox.
The document defines international marketing and discusses various concepts related to it including domestic marketing, foreign marketing, comparative marketing, and global marketing. It also outlines the key differences between domestic and international marketing. The scope of international marketing is then summarized as including exports and imports, contractual agreements, joint ventures, wholly owned manufacturing, contract manufacturing, management contracting, third country locations, mergers and ac
- Author
- James Manning
- Language
- EN