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Can I read Marketing: An Introduction, Canadian Edition on EtoBox?
Marketing: An Introduction, Canadian Edition by Gary Armstrong, Peggy H. Cunningham, Philip Kotler, Peter Mitchell is a book available to read on EtoBox.
What is Marketing: An Introduction, Canadian Edition about?
Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.
- Author
- Gary Armstrong, Peggy H. Cunningham, Philip Kotler, Peter Mitchell
- Publisher
- Pearson Education, Limited
- Published
- 2004
- Language
- EN
- ISBN
- 9780130391278
- Subjects
- Management, Business, Marketing
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