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This document summarizes a study on the business development strategies for ornamental plants in Mustikasari Village, Bekasi City. The study found that while there are many ornamental plant businesses in the village, they have not been able to meet the high local market demand. Through SWOT and roadmap analyses, the study formulated eight strategies to develop the ornamental plant business over five years. The strategies aim to improve business skills, establish cooperatives, develop supply chain management

Author

Nunu Prasetio

Language

EN