About this document
Customer Intimacy in Value Disciplines by Phil Ubalde is a document available to read on EtoBox.
This document discusses three value disciplines that market leaders use to gain and maintain competitive advantages: operational excellence, customer intimacy, and product leadership. It provides examples of companies that have mastered different disciplines, such as Nike focusing on customer intimacy by creating loyal relationships. The document also discusses how Toyota has achieved both operational excellence through its efficient production methods and customer intimacy through strong supplier relations
- Author
- Phil Ubalde
- Language
- EN