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What is Understanding U.S. Multicultural Marketing about?

This document discusses the importance of multicultural marketing in the United States. It notes that ethnic minorities now make up over 38% of the total US population, with Latinos at 17% and African Americans at 13%. The South and West regions of the US are the most ethnically diverse. Emerging multicultural consumer groups like Hispanics, African Americans, and Asians have significant buying power, with Hispanics alone accounting for $1.3 trillion in spending. As the US becomes more ethnically and racial

Author

nycmode

Language

EN