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Harrahs: Innovation in Gaming Strategy by Hitesh Mathur is a document available to read on EtoBox.

What is Harrahs: Innovation in Gaming Strategy about?

The document discusses how Harrahs Entertainment transformed into an innovation leader in the gaming industry under the leadership of CEO Phil Satre and COO Gary Loveman. Key points: 1) Loveman, a Harvard professor with no gaming industry experience, was hired as COO and helped drive a culture of customer-focused innovation. 2) He dismantled the existing marketing department and brought in new talent from outside the industry to challenge past ways of thinking. 3) Loveman personally led the new marketi

Author

Hitesh Mathur

Language

EN