About this document
Understanding Services Marketing Basics by Shijo Samuel is a document available to read on EtoBox.
Services marketing refers to the marketing of services such as telecommunications, financial services, hospitality, transportation and professional services. Services differ from goods in that they are not physical objects that can be owned, but rather activities or performances that create value for customers. There has been debate around how to define services and what makes them different from goods. Recently, some experts have proposed viewing services as a form of rental through which customers obtain
- Author
- Shijo Samuel
- Language
- EN