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What is Project about?
Social media influencers significantly impact buying decisions, particularly among younger consumers, by creating relatable and authentic content that fosters trust. Research indicates that micro-influencers often have a stronger influence than celebrities due to their perceived authenticity and connection with followers. The study suggests that both consumers and companies should engage responsibly with influencer content to avoid misleading promotions.
- Author
- hardkisser18
- Language
- EN