About this document
Introduction to International Marketing by Omer Habib is a document available to read on EtoBox.
This document provides an overview of an international marketing module. It introduces key concepts of international marketing, including the three main dimensions of export marketing, multinational marketing, and global marketing. It also outlines the international marketing process and some of the environmental challenges companies may face. Finally, it discusses models for selecting foreign markets, different market entry strategies, and developing an international marketing mix.
- Author
- Omer Habib
- Language
- EN