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What is Digital Transformation in UAE Retail about?

This capstone project examines the digital transformation of Majid Al Futtaim, a leading retail conglomerate in the UAE, focusing on how it leverages digital technology to enhance customer satisfaction and organizational performance. The study includes a literature review, empirical analysis through interviews with executives, and a SWOT analysis, revealing both the successes and challenges faced by the company in its digital initiatives. Recommendations for further improvement and insights for other retail

Author

the boy

Language

EN