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What is Data-Driven CRM Model for E-Commerce about?

This study develops a data-based Customer Relationship Management (CRM) model aimed at enhancing customer loyalty in the e-commerce sector. Utilizing a quantitative approach with data from 60 respondents, the research highlights the significant positive impact of CRM components, particularly data-driven insights, on customer loyalty. The findings provide a validated framework for e-commerce businesses to leverage CRM practices effectively, emphasizing the importance of personalized communication and respons

Author

hamidatompo12

Language

EN