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xii, 282 pages 23 cm This book is about the history of proprietary medicines in America, from the early 18th century appearance of patented brands from England to the early 20th-century enactment of national legislation to restrain abuses in the packaged medicine industry. The author traces the development of patent medicine promotion and criticism, relating it to broader trends in health, education, journalism, marketing, and government Includes bibliographical references "At the sign of Galen's head": English patent medicines in colonial America -- Galvanising trumpetry: American independence in the realm of pseudo-medicine -- Vials and vermifuges: the expansion of American nostrums during the early 19th century -- "The old wizzard." Thomsonianism, a democratic system of patented medication -- Hercules and hydra: the first significant critique of patent medicines -- Purgation unlimited: patent medicines and the press -- "To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom -- The great outdoors: patent medicine advertising by paint and poster -- St. George and the dragon: the patent medicine almanac -- "A microbe is a microbe": quackery and the germ the

Author

Young, James Harvey

Publisher

Princeton, N.J., Princeton University Press

Published

1961

Language

EN