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Personal Selling and Advertising Strategies by Kumud Maheshwari is a document available to read on EtoBox.

What is Personal Selling and Advertising Strategies about?

The document outlines a comprehensive curriculum on advertising and personal selling, detailing various units covering topics such as the role of advertising in marketing, personal selling techniques, and sales promotion strategies. It emphasizes the importance of personal interaction, two-way communication, and relationship building in personal selling, while also comparing advertising and sales promotion in terms of objectives, costs, and effectiveness. Additionally, it discusses the personal selling proc

Author

Kumud Maheshwari

Language

EN