About this document

Weigelt - Reputation and Corporate Strategy by cpassis03 is a document available to read on EtoBox.

The document reviews the concept of corporate reputation as an asset that can influence future business outcomes, supported by game theoretic models. It discusses how reputation-building behavior is strategically important in situations of incomplete information, where firms can infer the private types of other players based on past actions. The authors illustrate the implications of these models for managerial decision-making and competitive strategy, particularly in the context of market entry and pricing

Author

cpassis03

Language

EN