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Google Pay Case Study: Growth & Strategy by smriti.pgdm26g is a document available to read on EtoBox.

Google Pay, originally launched as Tez in 2017 and rebranded in 2018, aims to capture the Indian payment market by leveraging UPI technology and strong brand trust. Despite achieving significant scale with 67 million monthly active users and $110 billion in transaction value, it faces challenges in monetization and competition. To ensure profitability, Google Pay must evolve into a financial services ecosystem by expanding its offerings and integrating further into the Google ecosystem.

Author

smriti.pgdm26g

Language

EN