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Bimbo Group is the largest bakery in the world. Founded in Mexico in 1945, it has expanded to 33 countries. It produces more than 9,000 products such as bread, pastries, cookies, and snacks. In recent years, it has made significant investments to improve production and technology. Due to its size and global influence, Bimbo operates in oligopolistic markets for both inputs and finished products, which affects its strategic decision-making.

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