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Licensing makes most sense when the innovating company has complementary assets, barriers to imitation are high, and there are few capable competitors. Joint ventures reduce risk of loss of proprietary knowledge and are an alternative to new ventures when entry barriers are high. Acquisitions often fail due to differences in corporate culture. Achieving economies of scale is vital for industries with high fixed costs. Globalization increases both competitive rivalry and the intensity of rivalry within forme

Author

Tanjil Ahmed

Language

EN