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Product Concept and Classification in Marketing by sameer rahaman biswas is a document available to read on EtoBox.

What is Product Concept and Classification in Marketing about?

The document outlines the curriculum for a BBA 3rd Semester course on Marketing Management, focusing on product concepts and classifications. It details course objectives, outcomes, and a syllabus that includes product planning, pricing, and marketing strategies. Additionally, it emphasizes the importance of understanding various product types and classifications in marketing.

Author

sameer rahaman biswas

Language

EN