About this document
Avatar Impact on Metaverse Enjoyment by Fathur Rachman is a document available to read on EtoBox.
The study investigates how avatar identification, social engagement, and avatar customization influence enjoyment in the metaverse, utilizing impression management theory. Findings reveal that social engagement mediates the relationship between avatar identification and enjoyment, while avatar customization moderates this relationship. This research provides insights into enhancing user experiences in the metaverse by understanding the dynamics of avatar interactions and customization.
- Author
- Fathur Rachman
- Language
- EN