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What is Napolact S.A: A Century of Dairy Excellence about?

This case study analyzes the Napolact S.A. dairy company in Romania. Napolact has over a century of history, beginning in 1905 in Cluj-Napoca. It produces a wide range of dairy products, including yogurts, buttermilk, kefir, butter, cheeses, and more. In recent years, Napolact underwent a rebranding process to modernize its image while maintaining traditions. It focuses on producing high quality dairy using local raw milk from Transylvania. Napolact faces competition from other large dairy producers in Roma

Author

Marian Dobrin

Language

EN