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This document summarizes a study on factors influencing consumer brand preferences for milk powder in Sri Lanka. The study investigated how trust in a brand, product quality, brand loyalty, and other factors affect preferences for local vs imported milk powder brands. A survey was conducted with 250 respondents in Kegalle District. The results showed that trust in the brand, product quality factors, and brand loyalty were the main factors significantly influencing consumer brand preferences. The findings ca

Author

Ishu Gunasekara

Language

EN