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Maximizing Customer Value for Growth by Mukarram Khan is a document available to read on EtoBox.
What is Maximizing Customer Value for Growth about?
The document discusses the importance of focusing on customer value and loyalty rather than short-term profits. It notes that loyalty leaders who invest in customers grow revenues faster and deliver higher shareholder returns. However, most companies prioritize quarterly earnings over customers due to reporting requirements, lack of capabilities, and functional priorities above customer needs. The document advocates for measuring customer value metrics, using design thinking to build loyalty, organizing aro
- Author
- Mukarram Khan
- Language
- EN