Can I read Purchase Intentions & Innovation Model on EtoBox?

Purchase Intentions & Innovation Model by Fadhli Zikri is a document available to read on EtoBox.

What is Purchase Intentions & Innovation Model about?

The document discusses an exploratory model linking purchase intentions to various dimensions of innovation. It is published in the Journal of Product Innovation Management. The study aims to provide insights into how innovation impacts consumer behavior and purchasing decisions.

Author

Fadhli Zikri

Language

EN