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What is Black Gram Marketing in Jhansi, India about?

This document summarizes a study on the marketing of black gram in the Jhansi district of Uttar Pradesh, India. Key findings include: 1) Two common marketing channels were identified - Producer to Commission Agent to Wholesaler to Miller to Retailer to Consumer, and Producer to Commission Agent to Miller to Retailer to Consumer. 2) The Moth Mandi market was selected for analysis as it had the highest arrival of black gram. Costs, margins, and price spreads across different marketing channels were examine

Author

Ishu Gunasekara

Language

EN