Can I read Influence: How Social Media Influencers Are Shaping the Future of Our Digital Age on EtoBox?

Influence: How Social Media Influencers Are Shaping the Future of Our Digital Age by McCorquodale, Sara, author is a book available to read on EtoBox.

What is Influence: How Social Media Influencers Are Shaping the Future of Our Digital Age about?

"A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works. Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyzes its problems, and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online. In Influence, readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge,

Author

McCorquodale, Sara, author

Publisher

Bloomsbury Publishing Plc

Published

2019

Language

EN

ISBN

9781472971999

Subjects

Business

Updated

2026-03-24