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Overview of Product Mix Strategies by Syam Mukundan Pillai is a document available to read on EtoBox.

What is Overview of Product Mix Strategies about?

The document discusses product mix and provides examples from Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), and Sony. It defines product mix as the set of all products an organization offers customers. A product mix has characteristics like width, length, and depth. Width refers to the total number of product lines, length is the total number of items, and depth is the assortment of sizes, colors, and variations for each product line. The document then lists the product categories and some repre

Author

Syam Mukundan Pillai

Language

EN