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Store Loyalty by Grace Ho is a document available to read on EtoBox.
What is Store Loyalty about?
This document discusses a study that examines the relationship between store loyalty and shopping mall loyalty. Specifically, it investigates whether store loyalty influences shopping mall loyalty and whether the geographic distance between a consumer and shopping mall moderates these relationships. The study found that store loyalty can influence shopping mall loyalty under certain conditions and that distance moderates the relationship between perceived store value and store loyalty but not the relationsh
- Author
- Grace Ho
- Language
- EN