About this document
Segmentation Strategies for Dettol Products by Ganesh Gurav is a document available to read on EtoBox.
This document discusses market segmentation strategies for Dettol Active Kitchen Sparkler cleaning product. It identifies key demographic segments as housewives, working women, and commercial kitchens. Geographic segments focus on major cities and tourist areas. Psychographic segments note a wide social class usage. Behavioral segments indicate daily use across user types. The product is positioned as a trusted germ-free cleaning brand at reasonable cost. Promotional strategies include partnerships with foo
- Author
- Ganesh Gurav
- Language
- EN