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About this Business, Management and Accounting article
A New Conceptual Lens for Marketing: a Configurational Perspective Based on the Business Model Concept by Leischnig, Alexander; Ivens, Björn S.; Kammerlander, Nadine is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Leischnig, Alexander; Ivens, Björn S.; Kammerlander, Nadine
- Publisher
- Springer-Verlag; Springer Science and Business Media LLC (ISSN 1869-814X)
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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