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Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions by Ylva French and Sue Runyard is a nonfiction available to read on EtoBox.

What is Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions about?

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns.　Population patterns are also changing with new immigrants arriving and the proport

Who reads Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions?

Author

Ylva French and Sue Runyard

Publisher

Routledge Taylor & Francis Group [distributor

Published

2011

Language

EN

ISBN

9781136702327

Category

nonfiction

Subjects

Marketing, Science, Computer Science