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What is Blue Ocean Strategies for Business Models about?

For decades, analysts have theorized that the industry that a company competes within dictates its potential for profitability. However, recent research has identified how some companies found ways to outstrip their competition by creating and delivering new configurations of value. This new form of competitive advantage is called Blue Ocean Strategy. Researchers have identified a series of questions that can help organizations develop effective strategies but these questions do not directly

Author

Shahin

Language

EN