About this document
Content Advertising by cangshie77 is a document available to read on EtoBox.
This thesis examines the impact of content advertising on the purchasing decisions of Generation Z commerce students at the University of San Jose-Recoletos. It highlights the increasing significance of digital marketing strategies tailored for this demographic, who are characterized as digital natives with distinct buying behaviors. The research aims to provide insights for start-up businesses and MSMEs to enhance their marketing strategies through effective online content advertising.
- Author
- cangshie77
- Language
- EN