Can I read The Franchising Handbook: Endorsed by the International Franchise Association on EtoBox?

The Franchising Handbook: Endorsed by the International Franchise Association by Andrew J Sherman; International Franchise Association is a book available to read on EtoBox.

What is The Franchising Handbook: Endorsed by the International Franchise Association about?

The Franchising Handbook is a collaborative effort providing top-notch advice from some of the most recognized professionals and advisors within the franchising community, including the International Franchise Association. Together, the contributors discuss pragmatic solutions to day-to-day franchising problems as well as the strategic issues involved in starting up or running an established franchise program. The first comprehensive resource of its kind, The Franchising Handbook reflects the latest approaches to management, operations marketing, and financial and legal issues. Organized for easy reference and with forms and checklists to clarify key concepts, the book covers a host of topics, including developing an effective training program; managing quality control; creating an operations manual; the role of computers; site selection; demographic and marketing analysis; the franchisor-franchisee relationship; franchisee advisory councils; developing sales and marketing plans; advertising and public relations; using trade shows to market the franchise; structuring the franchise agreement; building a compliance system; resolving conflicts between franchisors and franchisees; trad

Author

Andrew J Sherman; International Franchise Association

Publisher

Amamcom, American Management Assoc

Published

1993

Language

EN

ISBN

9780814401187

Subjects

Management, Business, Economics