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Marketing Ethics and Social Responsibility by h49213251 is a document available to read on EtoBox.

What is Marketing Ethics and Social Responsibility about?

This document discusses marketing ethics and social responsibility, outlining major social criticisms of marketing, including high costs, deceptive practices, and poor service to disadvantaged consumers. It emphasizes the importance of consumerism and environmentalism in shaping marketing strategies and highlights principles of socially responsible marketing. The document also introduces the concept of enlightened marketing, which focuses on long-term consumer value and societal benefits.

Author

h49213251

Language

EN