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What is Intro to Public Relations Syllabus about?

This document provides the course syllabus for an introductory course on public relations. The course aims to explore major theoretical concepts and applications of public relations and communication studies. Over 14 lectures and 14 seminars, students will learn about the history and models of PR, strategic communication planning, stakeholder management, research methods, and communication tools. Assessment includes debates, campaign brief presentations, and a press release writing workshop. The course aims

Author

sabry

Language

EN