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Can I read Advertising Fundamentals on EtoBox?
Advertising Fundamentals by Allan L. Pennington; Philip Ward Burton; J. Robert Miller is a Business, Management and Accounting article available to read on EtoBox.
What is Advertising Fundamentals about?
Book Reviews 113 chapter. Bibliographies are found at the end of each of the seven parts. This edition does an exceptionally good job in presenting the fundamentals of marketing from the level of management. The systems approach for managing the marketing processes of an ongoing firm is well conceived and well presented. Consequently, the book is not only suitable but highly desirable as a text for the introductory course in marketing. Additionally, it can be most helpful to practitioners who are concerned about the managerial activities of their firms with respect to their external environment.
Who reads Advertising Fundamentals?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Allan L. Pennington; Philip Ward Burton; J. Robert Miller
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1971
- Language
- SV
- Field
- Business, Management and Accounting (Social Sciences)
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