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What is Customer Spending and Sales Strategy Analysis about?

The document contains historical decisions data across multiple quarters from 2012 to 2015 for a company. It includes metrics such as list price, discounts by segment, spending amounts by category (e.g. large customers, small customers), total budget, sales force emphasis and spending amounts by category (e.g. customer retention, acquisition, marketing). Over time, there were some shifts such as increasing spending on large customers, decreasing spending on small customers, and adjusting sales force emphasi

Author

Vikash Kumar

Language

EN