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Medimix is a successful Ayurvedic soap brand produced by the Cholayil group in India. It was launched in 1969 with just 500 rupees and has grown significantly, with revenues increasing from 65 crore rupees to 225 crore rupees from 1999 to 2003. The soap is made manually using 18 Ayurvedic herbs in a coconut oil base. While previously targeting rural markets, the company is now also advertising in urban areas on MTV and billboards in cities to appeal to youth. The packaging was also recently updated to attra

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