About this scholarly article

Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding by Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso is a scholarly article available to read on EtoBox.

Author

Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso

Publisher

Emerald Publishing Limited

Published

2020