Can I read Content Inc. on EtoBox?

Content Inc. by Joe Pulizzi is a nonfiction available to read on EtoBox.

What is Content Inc. about?

The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years...

Who reads Content Inc.?

Author

Joe Pulizzi

Publisher

McGraw-Hill Education

Published

2016

Language

EN

Category

nonfiction

Subjects

Management, Management & Leadership, Business